Research Publications

Prof Anil G S

1. “Service Attributes and Customer Loyalty in Mobile Communications” in the Journal of Management and Innovative Information Technology in April 2017
2. “ An analytical study for classifying the needs of young customers of mobile phone services using Kano Model” in Intercontinental Journal of Marketing Research Review in October 2015
3. “A study on the awareness of Community Radio among College students” in Intercontinental Journal of Marketing Research Review in October 2014

Dr Lekshmi M S

1. “Social Marketing and HIV Prevention” in Management Innovator, ISSN 0974-6749, Vol 7, No:1, January 2014
2. “Impact of Quality Circle on Job Satisfaction of the Employees in IT Sector” in KICMA Reach Journal of Management, ISSN 2395-0293, Vol 4,No: 1, January- June 2018
3. “Employee Motivation as strategy to Indian Economic development- Implications for counseling”, in Management Innovator, ISSN 0974-6749, Vol: 11, No:1&2, December 2018
4. “Impact of Quality Circle on productivity of Employees- A study of Hotel Industry in the Districts of Kollam, Trivandrum and Alappuzha, in TKM International Journal for Research in Management, ISSN 2455-684X, Vol:4, Issue 1, 2019

Prof Denney M Thomas

1. “Influence of Industry Output and Literacy Rate on state-wise Bank Business Volume across India”- Jiggyasa, ISSN: 2249-3298, December 2011
2. “Participatory Environmental Management- an Indian Perspective”- Jiggyasa, ISSN 2249-3298, December 2012

Prof Unees B

1. “Analysis of Selected Rights Issue and its impact on Indian stock market returns”  in IJRRCEM,  ISSN 2349-7807, Vol 5, Issue 2, April-June 2018

Prof. Anju K V

1. Published a research paper in SHODHAK (UGC Care Approved, Group I) titled “Does celebrity endorsement influence the purchase intention of consumers in the social media environment?” ISSN: 0302-9832, Vol. 53, Issue: 03, September to December 2023.
2. Published a research paper in South India Journal of Social Sciences (UGC Care Approved, Group I) titled “Do social media enhance the marketing of Agricultural products? A study among farmers in Rural Kerala” ISSN: 0972-8945, Vol. XXI, June 2023.
3. Published a research paper in International Journal of Creative Research Thought, titled “The effect of Brand Sacralization on purchase intention in Social Media Environment” ISSN 2320 – 2882
4. Published a research paper in Indian Journal of Economics and Business titled "Can consumer Perception of Social Media Marketing characteristics lead to better brand attachment?”, Vol.20 No.4.

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