Follow us:-

RESEARCH PUBLICATIONS

SL.No Title of the Article Journal Type of Journal (SCORPUS/UGC ETC) Date ISSN
Dr Anil GS
1 Service Attributes and Customer loyalty in Mobile Communications Journal of Management and Innovative Information Technology Peer Reviewed Jan-2017 ISSN
2 An analytical study for classifying the needs of young customers of mobile phone services using Kano Model Intercontinental Journal of Marketing Research Review Peer Reviewed Oct 2025 ISSN
3 A Study on the Awareness of Community Radio among College Students Intercontinental Journal of Marketing Management Peer Reviewed Oct 2014 ISSN
Dr Lekshmi M S
1 Social Marketing and HIV prevention Management Innovator UGC CARE Jan 2014 ISSN 0974- 6749
2 Employee motivation as strategy to Indian Economic Development: Implications for counselling Management Innovator UGC CARE Dec 2018 ISSN 0974-6749
3 Impact of Quality Circle on the job satisfaction of employees in the IT Sector KICMA Reach Peer Reviewed Jan-June 2018 ISSN 2395-0293
4 Impact of Quality circle on productivity of Employees: A Study of Hotel Industry in the districts of Kollam, Trivandrum and Alappuzha TKM International journal for Research in Management Peer Reviewed Issue 1,2019 ISSN: 2455-684X
5 Conciseness and Derivatives of Moonlighting Intentions in India’s Pharmaceutical Industry Salud, Ciencia y Tecnologia – Seriede Conferencias, SCOPUS Feb 2025 https://doi.org/10.56294/sctconf2.251538
Prof. Uneez B
1 Analysis of Selected Rights Issue and this impact on Indian stock market returns IJRRCEM UGC CARE Apr-June 2018 2349-7807 (ISSN)
2 Platform Economy and the Food Service sector: Economic Analysis of Food delivery Apps in Kollam District, Kerala Salud, Ciencia y Tecnologia – Seriede Conferencias, SCOPUS Feb 2025 https://doi.org/10.56294/sctconf2.251538
3 Platform Economy and the Food Service sector: Economic Analysis of Food delivery Apps in Kollam District, Kerala Salud, Ciencia y Tecnologia – Seriede Conferencias, SCOPUS Feb 2025 https://doi.org/10.56294/sctconf2.251538
Dr.Anju.K.V
1 Can consumer perception of social media marketing characteristics lead to better brand attachment Indian Journal of Economics and Business SCOPUS Jul-Dec 2021 0972-5784 (ISSN)
2 Effect of brand sacralization on purchase intention in social media environment International Journal of creative research thought Peer Reviewed Jan 2021 2320-2882 (ISSN)
3 Does Celebrity Endorsement Influence the purchase intention of consumers in social media environment SHODHAK: A journal of Historical Research UGC CARE Sep 2023 0302-9832 (ISSN)
Silpa A Prasad
1 The Purpose-Driven Shift: A Theoretical Overview on Generation Z Workplace Dynamics And Human Resource Adaptability INTERNATIONAL CONFERENCE PROCEEDINGS The Rise of Gen Z Entrepreneurs – New Mindsets and New Business Models Conference Proceedings 13.02.2026 978-81-686455-9-2 https://camsindia.ac.in/wp-content/uploads/2026/05/Conference-Proceedings-CAMS.pdf