Professional Experience: 29 years Teaching and 3 Years Industry
Experience
Educational Profile:
University: Bharathiyar University
Area of Research: CRM
University: Madurai Kamaraj University
Branch: Marketing
University: Calicut University (1992-94)
College: DCMS, Calicut University
Electives: Marketing
University: University of Kerala,
Trivandrum (1985-89)
College: TKM College of Engineering,
Kollam
Branch: Electronics and Communication
Engineering
Duties & Responsibilities
- HoD
- Convener- Grievance Redressal
Committee-Faculty and Staff
- Chair Person-College Union Council Executive
Committee
- Member- Various College Committees
- Courses handled:
- Quantitative Techniques for Managers
- Operations Research
- Operations Management
- Business Analytics
- Reward Management
- Industry 4.0
- Research for Managers
- Marketing Research
- Services Marketing
- Digital Marketing
Journal Publications
- Service Attributes and Customer loyalty
in Mobile Communications, Journal of Management and Innovative Information
Technology, April 2017.
- An analytical study for classifying the
needs of young customers of mobile phone services using Kano Model,
Intercontinental Journal of Marketing Research Review, October 2015.
- A Study on the Awareness of Community
Radio among College Students, Intercontinental Journal of Marketing Management,
October 2014.
Conferences:
- Role of Mobile Technology in Overcoming
the Problems of MSME Sector, National Conference on “Prospects of Micro, Small
& Medium Enterprises (MSMEs) in Indian Scenario” organized by the Commerce
Department of The American College, Madurai on 16, February, 2018.
- International conference on
“Contemporary Management Practices” organized by Vivekananda Institute of
Management Studies, ICCI, Coimbatore and Olympia College, Malaysia at
Vivekananda Institute of Management Studies, on 23rd September, 2015.
- Global Conference of Global Institute of
Flexible Systems Management on Managing FLEXIBILITY: People, Process &
Technology organized by IIT, Delhi and Global Institute of Flexible Systems
Management, at IIT, Delhi, held during December 13-15, 2013.
- National Conclave on Emerging Dimensions
of Human Resources and Marketing Practices, held at Sree Sastha Institute of
Engineering & Technology held on 26th March, 2009.
- Workshops/ Faculty Development Programme
Attended:
- Emerging Trends and Innovation (NCETI
2025), Bishop Jerome Institute, 2 days, 19&20 June 2025
- Advancing Academic Research: Trends ,
Tools and Techniques, Patrician College of Arts and Science, 7 days, June 6-12,
2025
- Social Entrepreneurship: Business
Innovation for Social Transformation, Rajadhani Business School, 3 days, 25-27
July 2019
- Introduction to R, TKMIM, Kollam,1 day,
31st, Oct, 2015
- Research Methods and Data Analysis in
Social Science, Mar Thoma Institute of Information Technology, Ayoor, 3 days, 12-14,
May 2015.
- National Workshop on “Structural
Equation Modelling and Path Analysis, Baselios College, Kottayam, 2 days, 29th
&30th May, 2017.
- Statistical Packages in Social Science
Research, Directorate of Collegiate Education and Baby John Memorial Government
college, Chavara, Kollam, 3 days, 13-15 February, 2017
- Workshop for revising the MBA curriculum,
The Board of Studies in Business Management (PG) University of Kerala, 3 days, May
5-7, 2014.
- 1st World Summit on accreditation (WOSA
2012), National Board of Accreditation, New Delhi, 3 days, 25-28 March 2012.
- Case Study Workshop, XIME, Bangalore, 3
days, June 10-12, 2010.
Book Published
- Text book on Digital and Social Media
Marketing published by M/s Himalaya Publishers, Mumbai.
- One of the authors of the text book on
Operations Research.
External Interaction
- Chairman, First, Second, Fourth and
Fifth trimester examinations in October 2020, of APJ Abdul Kalam Technological
University
- Member, Curriculum Committee, Syllabus
revision of MBA of third semester MBA in 2020
- Member of the syllabus committee formed
by APJ Abdul Kalam Technological University in the preparation of syllabus of
semester 4.
