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Dr. Lekshmi M.S. BA, MBA, PhD

Professor
Date of Joining: 01-08-2012
lekshmims@bjgi.in

Professional Experience:  17+ years teaching and 2 Years Industry Experience


Educational Profile:

  • PhD 

                    University: Manonmaniam Sundaranar University, Tirunelveli (2018)

                    Area of Research: Human Resource Management

  • MBA.

                    University: University of Kerala, Trivandrum.

                    College: MSN Institute of Management & Technology, Kollam (2003-2005)

                    Electives: Marketing & HRM

  • BA

                   University: University of Kerala, Trivandrum.

                   College: NSS College for Women, Thiruvananthapuram (2000-2003)

                   Branch: English Language and Literature


Duties & Responsibilities

  • Member - Add on Courses
  • Member - Student Grievance Redressal Committee
  • Member - Intellectual Property Rights
  • Member - College Newsletter
  • Coordinator- Internal Examination (MBA)

Courses handled:

  • Management Theory and Practice
  • Introduction to Business
  • Business Communication
  • Marketing Management
  • Integrated Marketing Communication
  • Product Management
  • Retail Management
  • Brand Management
  • Services Marketing
  • Digital Marketing
  • Event Management
  • Performance management
  • Managing Self and others
  • Human Resource Policies and Strategies
  • Organizational Change and Development
  • Training and Development

Journal Publications

  • Published an article titled “Social Marketing and HIV prevention” in Management Innovator, ISSN 0974- 6749, Vol 7, No 1, January 2014.

 

  • Published an article titled “Employee motivation as strategy to Indian Economic Development: Implications for counselling” in Management Innovator, ISSN 0974-6749, Vol. 11 No. 1&2 , December 2018.

 

  • Published an article titled “Impact of Quality Circle on the job satisfaction of employees in the IT Sector” in the journal KICMA Reach, ISSN 2395-0293, Volume 4, No: 1, January- June 2018.

 

  • Published an article titled “Qualities of a Counsellor and problems of counselling” in the journal KICMA Reach, ISSN 2395-0293, Volume 4, No: 1, January- June 2018.

 

  • Published an article titled “Impact of Quality circle on productivity of Employees: A Study of Hotel Industry in the districts of Kollam, Trivandrum and Alappuzha” in the journal TKM International journal for Research in Management, ISSN: 2455-684X, Volume 4, Issue 1,2019

 

  • “Conciseness and Derivatives of Moonlighting Intentions in India’s Pharmaceutical Industry”, Salud, Ciencia y Tecnologia – Seriede Conferencias, 2025; 4: 1538. https://doi.org/10.56294/sctconf2.251538

Paper Presentations

  • Microfinance: A Focused study of Kudumbasree units in Kollam District, Indian Council of Social Science Research, 24th and 25th February 2012
  • Employee motivation as strategy to Indian Economy, Internal Quality Assurance cell ,University of Kerala, 18th December 2015
  • Qualities of a counsellor and Problems of Counselling, TKM Institute of Management, 16th February 2018
  • Impact of Quality Circle on productivity of Employees: A study on Hotel Industry in the districts of Kollam, Trivandrum and Alappuzha, Ministry of Tourism- Govt. of India, 23rd-25th October 2018
  • The Impact of augmented reality on online marketing of cosmetic products among youngsters in Kerala, Theivanai Ammal College for Women, March 2025

Faculty Development Programmes

  • Advancing Academic Research: Trends, Tools and Techniques- Patrician College of Arts and Science, June 6-12, 2025
  • Simplifying Scholarly Research Using AI-workshop-  Patrician College of Arts and Science, June 13.2025
  • Refining Academic Writing and Elevating Research Publication & Citations, Kristu Jayanti College, June 10-17, 2025
  • Emerging Trends and Innovation (NCETI 2025), Bishop Jerome Institute, 19&20 June 2025
  • Social Entrepreneurship: Business Innovation for Social Transformation, Rajadhani Business School, 25-27 July 2019