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Dr. Anju K. V. MBA

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Dr. Anju K. V. MBA

Assistant Professor
Date of Joining: 03-04-2024
anjukv@gmail.com

Professional Experience:  17 years


Educational Profile:

  • Doctor of Philosophy
  • University: Mahatma Gandhi University, Kottayam.
  • Area of Research: Marketing

MBA.

  • University: Mahatma Gandhi University, Kottayam.
  • College: Sree Narayana Gurukulam College of Engineering & Technology (2006-2008)
  • Electives: Marketing & Human Resource Management.

B.B. A

  • University: University of Kerala, Trivandrum.
  • College: University institute of Technology, Kollam (2003-2006)


Duties & Responsibilities

  • IQAC Member
  • Exam Cell Member
  • IV & Tour Committee Member
  • Research & Project Monitoring Committee member
  • Parent Teacher Association Member
  • NPTEL course committee member
  • Women Cell member
  • Courses handling:
  • Organizational Behavior
  • Human Resource Management
  • B2B Marketing
  • Human resource policies & Strategies
  • Talent Sourcing and Acquisition
  • Industrial Psychology
  • Logistics and Supply chain management

Journal Publications

  • Published a research paper in SHODHAK (UGC Care Approved, Group I) titled “Does celebrity endorsement influence the purchase intention of consumers in the social media environment?” ISSN: 0302-9832, Vol. 53, Issue: 03, September to December 2023.
  • Published a research paper in South India Journal of Social Sciences (UGC Care Approved, Group I) titled “Do social media enhance the marketing of Agricultural products? A study among farmers in Rural Kerala” ISSN: 0972-8945, Vol. XXI, June 2023.
  • Published a research paper in International Journal of Creative Research Thought, titled “The effect of Brand Sacralization on purchase intention in Social Media Environment” ISSN 2320 – 2882 .
  • Published a research paper in Indian Journal of Economics and Business titled "Can consumer Perception of Social Media Marketing characteristics lead to better brand attachment?”, July- December 2021, 0972-5784 (ISSN)

Paper Presentations & Conferences:

  • “Impact of Organizational Citizenship Behaviour on employee rention with reference to banking sector” at National conference on Emerging Trends and Innovation organized by department of civil and computer science, BJI, June 19th and 20th June 2025.
  • “A Study on consumer perception on Green Marketing practices towards green value measurement” at National conference on Transforming Commerce through Digital Innovation (TCDI 2025) organized by Theivanai Ammal College for Women, March 2025.
  • “Do social media enhance the marketing of agricultural products? A study among farmers in rural Kerala” at 3rd International Conference on Innovation and Disruptions for Sustainable Development held at LEAD College of Management, Palakkad on 15th, 16th and 17th March 2023.
  • “Effect of brand personality on purchase intention in social media environment” at International Conference on insights in Marketing organized by Rajagiri Business School, Kochi on 3rd and 4th February 2023.
  • “Role of social media influencer marketing on the purchase intention of consumers” Berchmans Institute of Management Studies (March 2021)
  • “Does Celebrity Endorsement influence the purchase intention of consumers in social media”– VIT Chennai (October 2020).
  • “The effect of Glass Ceiling on framing HR Policies in Private Sector” – VIT, Chennai (September 2019).
  • “The effect of Brand Sacralisation on purchase intention in Social Media Environment” NASMEI Summer Marketing Information Systems Conference, IIM Indore (July 2019).
  • Poster Presentation on “Effect of Glass ceiling on HR Policies” – IIM Rohtak (December 2019)

 

Workshops/ Faculty Development Program Attended:

  • Advancing Academic Research: Trends, Tools and Techniques organized by Patrician College of Arts and Science June 6-12, 2025
  • Simplifying Scholarly Research Using AI-workshop organized by Patrician College of Arts and Science on June 13th 2025.
  • Refining Academic Writing and Elevating Research Publication & Citations organized by Kristu  Jayanti College from June 10-17, 2025
  • RUSA sponsored seminar on “The art of writing research papers” organized by Govt. College, Tripunithura.
  • Attended a National Conference on “India Unlocked: Re-Structuring Business organized by Berchman’s Institute of Management Studies, Changanacherry, March 2021.
  • Participated National Level seminar on Fine tuning your research papers: Publication in SCOPUS, Web of Science indexed and ABDC rated Journals organized by Bharata Mata College, Thrikkakkara
  • Attended one day “Latent Variable Modelling” and “Conducting Meaningful Research” organized by IIM, Indore on July 2019.
  • One week workshop on “Data Analysis in Business Research using SPSS and R- Studio” organized by School of Management and Business Studies, M G University, Kottayam from 6th May to 10th May 2019.
  • Attended Seven Days International online workshop on Research Methodology organized by Vasantraodada Patil Institute of Management studies and research, University of Mumbai from 19th May - 25th May 2020

FDP Organized

  • Organized Six Days Online Faculty Development Program on Research Methods & Data Analysis-Unlocking Contemporary Research Potential conducted from 1 July to 6 July 2025