Kollam, Kerala – The School of Management at Bishop Jerome Institute (BJI) is proud to announce a significant research milestone achieved by one of its management students, Athulya B Raj
Athulya, in collaboration with esteemed faculty member Prof. Uneez B, has successfully published a research paper titled:
“A Study on the impact of subscription based services on consumer behaviour in Urban areas of Kollam District.”
The paper has been published in the prestigious International Journal of Research and Innovation in Applied Science (IJRIAS)
Key Publication Details:
Student Author: Athulya B Raj
Co-Author / Faculty Guide: Prof. Uneez B
Journal Name: International Journal of Research and Innovation in Applied Science (IJRIAS)
Paper Title: A Study on the impact of subscription based services on consumer behaviour in Urban areas of Kollam District.
ISSN: 2454-6194
Volume: 11 | Issue: 9
Publication Month: September
Department: School of Management, Bishop Jerome Institute
Highlighting Research Excellence at BJI
The study delves into the evolving dynamics of modern consumer behavior, specifically analyzing how subscription-based business models impact consumer decision-making in the urban demographics of Kollam District
The Management, Principal, Faculty, and Students of Bishop Jerome Institute extend their heartiest congratulations to Athulya B Raj and Prof. Uneez B for bringing pride to the institution and wish them continued success in their academic endeavors
About Bishop Jerome Institute:
Bishop Jerome Institute (Fatima College Road, Kollam) is an ISO 9001:2015 certified institution approved by AICTE, COA, and affiliated with APJ Abdul Kalam Technological University (KTU)